Axis Studios and Leith Agency asked us to bring the latest Dobbies Christmas spot to life for the Scottish garden centre chain. This year, Dobbie the Reindeer is treating Santa to a Christmas surprise of his own with the help of some trusted elf friends. We worked closely with Leiths to stay true to this existing and much-loved campaign while improving the overall look of the world from previous years.
Working with existing brand characters requires a trusted pair of hands. We carefully improved Santa's and Dobbie's design while introducing all the elves to populate the workshop and help Santa have a well earned break.
Directors: Marc & Denis Bouyer
Agency: Leith
Leith Producers: Fraser Hunter, Jill Higgins
Art Director: Susie Davies
Copywriter: Lottie Grant
Production Company: Axis
Animation Studio: Feed Me Light
Axis Executive Producer: Paul Schleicher
Axis Producer: Lindsey Adams
FML Executive Creative Director: Denis Bodart
FML Executive Producer: Ryan Goodwin-Smith
FML Creative Producers: Daniela Hornksov Sun, Geraldine McCarthy
Agency: Leith
Leith Producers: Fraser Hunter, Jill Higgins
Art Director: Susie Davies
Copywriter: Lottie Grant
Production Company: Axis
Animation Studio: Feed Me Light
Axis Executive Producer: Paul Schleicher
Axis Producer: Lindsey Adams
FML Executive Creative Director: Denis Bodart
FML Executive Producer: Ryan Goodwin-Smith
FML Creative Producers: Daniela Hornksov Sun, Geraldine McCarthy
Concept Design: Tristan Menard
Matte Painting: Jason Pamment
Print: Felipe Hansen, Dan Lambert
Storyboard: Mohamed Meriem
Color Script: Tristan Menard
2D/3D Animatic: Thibaud Clergue
CG Lead/Supervisor: Olivier Pirard, David Calvet
3D Modeling & Layout: Florent Rousseau, David Calvet, Olivier Pirard, Thibaud Clergue
Shading/Texturing: Olivier Pirard, Rebecca Blair, Mark Mullan
Lighting/Rendering: Patrick Tomasini
Animation: Thibuad Clergue, Lucie Krencker
Rigging: Ludovic Habas, David Jurine
Animation FX: Olivier Pirard
Compositing: Denis Bouyer
Sound Design: Grand Central Recording Studios
Music Composer: Philip Feenan
Music Studio: Elba Studios
With Special Thanks to... Simon Duclos, Marin Monserand
Matte Painting: Jason Pamment
Print: Felipe Hansen, Dan Lambert
Storyboard: Mohamed Meriem
Color Script: Tristan Menard
2D/3D Animatic: Thibaud Clergue
CG Lead/Supervisor: Olivier Pirard, David Calvet
3D Modeling & Layout: Florent Rousseau, David Calvet, Olivier Pirard, Thibaud Clergue
Shading/Texturing: Olivier Pirard, Rebecca Blair, Mark Mullan
Lighting/Rendering: Patrick Tomasini
Animation: Thibuad Clergue, Lucie Krencker
Rigging: Ludovic Habas, David Jurine
Animation FX: Olivier Pirard
Compositing: Denis Bouyer
Sound Design: Grand Central Recording Studios
Music Composer: Philip Feenan
Music Studio: Elba Studios
With Special Thanks to... Simon Duclos, Marin Monserand
